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McDonalds breakfast McMuffin, photo by Flickr user lricharz
McDonald’s Is Cashing In on Breakfast, but Big Challenges Remain
Michael McLellan

by Michael McLellan

Dun & Bradstreet Editor

February 2, 2016

Last week McDonald’s posted its best quarterly sales growth in nearly four years after making its popular breakfast items available all-day, a move that could help the company finally turn the tide. The longtime king of the fast-food industry has struggled in recent years as consumers move toward healthy foods, different morning options, or what ...

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