Marketing to MillennialsCatherine Colbert

Savvy Businesses Embrace Millennials

The Millennial consumer is a must-have. Much more menacing in size than the Gen X and even Boomer generations, Millennials are morphing the marketplace. This 95-million-strong consumer group (also known as Generation Y), which extends from those born in the early 1980s into the 2000s, will account for one-third of the adult population …

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