Marketing to MillennialsCatherine Colbert

Savvy Businesses Embrace Millennials

The Millennial consumer is a must-have. Much more menacing in size than the Gen X and even Boomer generations, Millennials are morphing the marketplace. This 95-million-strong consumer group (also known as Generation Y), which extends from those born in the early 1980s into the 2000s, will account for one-third of the adult population …

Recent Posts


How Much Will Millennials Spend on Media in 2015?

Millennials — individuals born between 1981 and 1997 — are set to surpass the baby boomer generation to become the most populous generation in the US in 2015, according to newly released data […]


Is Big Pharma Charging Too Much for Immunizations?

On January 20, humanitarian-aid nongovernmental organization Doctors Without Borders asserted that GlaxoSmithKline (GSK) and Pfizer are charging too much for the pneumococcal vaccine, which helps protect children from pneumonia, meningitis, […]

Greece Economy

Greece Spooks the Markets … Again

European economists and policymakers have been pondering what would happen if a member state left the currency bloc since the onset of the European Union (EU) sovereign-debt crisis in 2009. […]


Insurers Warm Up to Telehealth

Government and commercial insurers are scaling up reimbursement for telemedicine services, despite some state regulatory barriers. Expanded insurance payment for telehealth is expected to encourage greater use among general physicians […]