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Monster Hunt
China’s Film Industry Targets Merchandising for Growth
Amy Schein

by Amy Schein

Dun & Bradstreet Editor

May 11, 2016

China’s movie industry is booming and is soon to surpass Hollywood in terms of box office revenue, a milestone that will make China the world’s largest movie market as soon as next year. Despite this success, movie industry revenue from consumer products in China still has some catching up to do.  Case in point: 80% of China’s ...

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