This week, Stewart’s company, Martha Stewart Living Omnimedia (MSLO), learned its namesake show on the Hallmark Channel, The Martha Stewart Show, will be canceled this spring. Hallmark reportedly considered the show too expensive for the small audience it generated. Still, Stewart’s audience is loyal and may follow her if she lands on another network. MSLO’s broadcasting business segment, which includes several other TV and radio properties, accounted for nearly 20 percent of the company’s revenues in 2010.
In another blow, Home Depot has said it will end its line of Martha Stewart Living-branded paint products following weaker than expected customer response. The home retailer, however, has said it will continue to offer Stewart’s color palette mixed into its Glidden paint line.
No word on the changes from Stewart, who’s been busy tweeting and blogging about her family’s tropical vacation. Stewart has built an empire around the concept that her style of entertaining is a high art. The lifestyle maven will have a busy start to the new year crafting deals to replace the revenue lost from the Hallmark Channel and Home Depot contracts.