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Adam Anderson

Mad Men’s retro style a hit with Banana Republic, Estee Lauder

by Adam Anderson | Dun & Bradstreet Editor

March 7, 2012 | 4 Comments »

Mad Men clothing at Banana Republic

In the world of Mad Men, the AMC show starting its fifth season later this month, Don Draper, Joan Holloway and their circle of friends and family carry on their lives while seeming nearly impossibly, impeccably put together.

The show’s smart tailored fashions have spurred online musings like this one by The Sew Weekly, theme parties like this shindig by Women’s Mafia, and clothing and product trends inspired by the series.   

With mere weeks to go before the premiere, retail brands connected with the iconic AMC show have been blitzing the scene with their tie-in merchandise. 

Banana Republic has launched its latest Mad Men-inspired line of men’s and women’s clothes influenced by the show’s chic 1960s look. (The retailer debuted the spring line on board a Virgin Atlantic flight.) The clothes were designed by Banana Republic in collaboration with the show’s Emmy-award winning costume designer Janie Bryant.  Bryant herself has snagged spokeswoman gigs with Maidenform Intimate Apparel and Procter & Gamble’s Downy Wrinkle Releaser. She also designed a line of nail polishes shades for Nailtini.

The show highlights its fashions on its website along with commentary by Bryant. For a time, Brooks Brothers also sold a Mad Men edition suit, designed with Bryant, for those looking for a Draper silhouette.

Estee Lauder recently announced its Mad Men-inspired cherry-colored lip stick and rose cream blush. The makeup is held in glamorous gilded cases and packaged in a fancy blue floral printed box. According to Allure magazine, the cosmetics manufacturer is enthusiastic enough about the line that it has already announced that it will launch a second collection of Mad Men makeup with the show’s sixth season in 2013.

Mad Men fans should have no problem dressing the part for their premiere parties this year. Pour yourself an Old Fashioned and enjoy the show.  

Photo by angela n. used under a Creative Commons license.

Tracey Panek

I guess the Walking Dead tattered rags collection was not much of a hit!

Rebecca Mallett

It’s so interesting how TV influences fashion. I feel like Mad Men has been the biggest fashion inspiration since Sex & the City – which ended a while ago. I love the throw back to the 60s.

I agree that Mad Men has been very influential. That polished look is finding a wider audience with all ages. I recently wrote about the growing popularity of custom menswear (J. Hilburn, Ratio Clothing) and the appeal is its perfect fit, which the clothes of the 1950s and early ’60s had.

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