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Jason Cother

Intel wants bigger bite of tablet market

by Jason Cother | Dun & Bradstreet Editor

September 28, 2012 | No Comments »

Although Intel Corporation — with its ubiquitous “Intel Inside” tagline — is nearly synonymous with desktop and notebook computers, it is working to catch up in the fast-growing mobile and tablet markets. The chip giant showcased some of that work at a media event in San Francisco Thursday with hardware makers such as Dell, HP, Lenovo, and Samsung previewing tablets powered by Intel’s new Atom Z2760 processor.

The dual-core processor, for use with tablets running on Microsoft‘s Windows 8 operating system, is designed to provide speed and power for tablets as thin as 8.5mm and as light as 1.5 pounds. It has more than 10 hours of battery life and more than three weeks of connected standby. Intel’s traditional PC chips consume too much power to be efficient in tablets and smartphones.

The mobile and tablet markets are key to Intel’s strategy as PC sales weaken. In August IDG‘s International Data Corporation lowered its PC outlook, predicting shipment growth of just 0.9% in 2012, the second consecutive year of growth less than 2%. And a few weeks later Citigroup semiconductor analyst Glen Yeung said Q3 2012 would be the worst third quarter in the PC industry’s history. Amid this chatter, Intel lowered its third quarter guidance, citing a reduction in customers’ supply chain inventory, softness in the enterprise PC market, and lower demand in emerging markets.

Among the products introduced in San Francisco, many of which will be available in late October after the launch of Windows 8, are the HP Envy x2, the Dell Latitude 10, and the Lenovo ThinkPad 2.

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