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Jason Cother

Hoover’s company descriptions put insight at your fingertips

by Jason Cother | Dun & Bradstreet Editor

February 8, 2013 | No Comments »

hoovers_rgb_yellow-269x147Subscribers have long relied on the Hoover’s editorial team to tell the stories of the world’s leading enterprises, providing real insight into not only the what, but the where, when, why, and how. In recent months, we’ve been making changes to our Hoover’s company descriptions to make these stories more focused and more easily digestible for our sales and marketing customers.

We are now segmenting our text under a dozen or so of the most relevant topics, including geographic reach, strategy, mergers and acquisitions, financial performance, and sales and marketing.

  • Need to know how online travel agency Orbitz is handling the decline in travel demand? Check out the Strategy segment.
  • Want to find out whom semiconductor giant QUALCOMM serves as its largest customers? Jump to the Sales and Marketing segment.
  • Interested in where Procter & Gamble is focusing its expansion efforts? Hit up the Geographic Reach segment.
  • Curious about what helped truck manufacturer PACCAR report year-over-year revenue growth of nearly 60%? Read the Financial Performance segment.

Segmentation creates a tighter, more focused company description that provides busy salespeople with the insight they need quickly and efficiently. But worry not: Although each of the segments is self-contained, they still work together to tell the same great company stories Hoover’s has always told.

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