BIZMOLOGY — Running glossy, high-dollar branding campaigns for companies was the bread-and-butter for advertising agencies. But fresh competition from free digital tools such as Facebook, Twitter, and Pinterest is hurting traditional agencies. Find out what other challenges and opportunities are facing this industry in our new industry profile: Advertising Agencies.
Ad agencies is one of four new industry profiles we completed this month in the First Research database. After examining our industry offerings and listening to our subscribers’ suggestions, we’re adding important sector profiles as well as niche industries that are attracting increased attention in today’s rapidly changing marketplace.
I’ll be introducing you to our new profiles each month. If you have an upcoming sales call or are meeting with a client in one of these new industries, our profiles can help you prepare. Be sure to check them out:
Electrical Products Wholesalers: A $155 billion industry in the US, electrical products wholesalers are eyeing opportunites in energy retrofitting, customer inventory management, and lighting system sales.
Managed Application & Network Services: With a global market of $200 billion, this industry is exploring green data centers, higher demand for virtualization, and increased globalization as areas of growth.
Transportation Services Sector: This sector generates $700 billion in revenue in the US. Top industry trends include alternative fuels and increased security while challenges involve managing high capital expenses and extensive government regulation.
Advertising Agencies: This $500 billion global industry sees opportunities in mobile advertising, viral video ads, and hyper-local campaigns. Challenges include increased regulations and more online competition.
As our customers know, First Research offers valuable insight on more than 380 industries to help professionals with their daily business decisions. First Research profiles contain an industry overview, trends, opportunities, challenges, global data, financials, related websites, and an acronyms glossary. Our popular call-prep sheet offers fast facts and conversation starters to help break the ice with clients.