BIZMOLOGY — More full-service restaurants are incorporating wireless devices with their POS (point-of-sale) systems. POS hardware and software is essential infrastructure at even the smallest modern restaurant operation. POS systems are basically the cash registers of today — equipped with 21st-century technology.
Mobile POS systems have the same functions and capabilities as a regular POS, but they allow a restaurant’s wait staff to spend less time walking around and more time focusing on their tables and selling menu items. Remote ordering makes it (theoretically) possible for servers to wait on more customers in less time and turn over more tables, thereby increasing sales.
Restaurant managers have other reasons to be excited about the trend. Mobile POS software provides up-to-the-minute reporting to track sales, inventory, and other critical back office data such as labor cost. The systems also give much more accurate real-time table counts.
Mobile POS systems give customers the option to pay at the table using a handheld device that has a magnetic stripe reader. Restaurant guests like this because their credit or debit card never leaves their sight (or their site). More and more smartphones have payment apps like Google Wallet as well.
Restaurants believe these mobile payment transactions will allow them to gradually gather valuable insight about their customers. Eventually businesses will send diners coupons based on habits or geographic location. The industry has already been moving towards mobile-based loyalty programs that leverage social media in lieu of paper punch cards.
For more information about the $265 billion computer and office equipment industry, check out D&B, First Research, and Hoover’s.