BIZMOLOGY — Sales reps are faced with numerous challenges when preparing for sales calls, not the least of which is unfamiliarity with a specific industry or company.
Well, here is some good news. Dun and Bradstreet‘s (D&B) editorial team can help you. We focus on creating clear, concise insight into industries and companies, the kind of insight you need to do your job better.
Want to quickly understand a particular industry? First Research has more than 430 industry overviews for you to access, each with a brief description and competitive landscape, as well as products and operations, sales and marketing, and finance and regulation sections, among others.
Need a quick overview of a specific company? Need to know what it does and where it operates, as well as its financial situation, strategy, competitors, and more — all clearly organized by segment?
Well, Hoover’s provides concise contextual information for some 42,000 companies, with a focus on regularly updating the largest, most widely accessed, and most newsworthy company records.
Need a better understanding of the business climate? Want to be more informed about major issues, trends, and events going on in the business world? D&B Editors can help sales people out here too.
Through the Bizmology blog, D&B’s editors regularly post their own insights and commentary about some of the cutting-edge trends and events affecting companies and industries. The blog is also a venue for sales people and others to share their insights.
Want to briefly “talk” about an issue, an insight, or a trend? We can do that too. We are active on Twitter. Every D&B editor has an individual Twitter handle, and we are glad to converse with sales people as the opportunity arises. @Bizmology is the umbrella Twitter handle for the D&B editorial team.
In sum, D&B Editorial is an indispensable resource for sales teams. We have a regularly updated online portfolio of concise information about companies and industries that is designed to help sales people do their jobs better. We have an editorial team with deep industry and company knowledge and excellent communication skills committed to helping sales teams win.
So please, use our online resources and tap our expertise. That’s what we are here for.