Small businesses are the lifeblood of the economy, and with National Small Business Week right around the corner, Dun & Bradstreet is celebrating.
For more than 170 years, D&B has helped small businesses gain a clearer picture of their customers, find the right partners to grow their operations, and better manage their credit accounts. And small businesses are doing more than ever to compete in today’s increasingly global marketplace: They’re embracing customer data as a key resource, leveraging mobile and social media to promote their goods and services, and cleaning up their balance sheets to better adapt to choppy economic conditions. It’s no wonder that D&B’s U.S. Economic Health Tracker has exhibited solid small-business performance every month for the past two years.
At the end of the day, small business is about people. AFTCO, a family-owned, California-based designer and manufacturer of fishing tackle and clothing, relies on D&B credit information to make informed decisions about its customers. By using D&B insight, the company can be persistent and flexible in its customer credit terms. That makes customers — people — happy. D&B salutes AFTCO and all its small-business customers.
D&B’s commitment to small business is further solidified by its recent announcement to purchase Dun & Bradstreet Credibility Corporation, offering a broad selection of solutions that range from credit-on-self to credit-on-others, to marketing solutions that help small and emerging businesses prosper and grow their most valuable relationships. To learn how D&B is helping small businesses succeed, visit our small business portal.
Lee Simmons is a content marketer with Dun & Bradstreet. He has previously reported on business issues for newspapers and trade publications, and has provided media analysis on initial public offerings for international news organizations.