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Tom Cruise rides a BMW motorcycle in Mission Impossible: Rogue Nation
Catherine Colbert

Summer Movies Set to Rev Up Motorcycle Sales

by Catherine Colbert | Dun & Bradstreet Editor

October 14, 2015 | No Comments »

Tom Cruise rides a BMW motorcycle in Mission Impossible: Rogue NationThe nation’s 7,000 motorcycle dealers should expect a pickup in foot traffic at a time when sales typically begin to stall until spring, thanks to Paramount Pictures, Warner Bros. Pictures, Walt Disney Studios, and Universal Pictures.

Their recent releases — Mission Impossible: Rogue Nation, Mad Max: Fury Road, Avengers: Age of Ultron, and Jurassic World, respectively — showcase several of the world’s most popular and more unique motorcycle brands.

Seeing these bikes in action on the big screen should spark interest among men and women in buying their own rides from local dealers.

In the fourth Mad Max installment, the creative crew morphs motorcycles to fit the film’s postapocalyptic vibe. Featured models include modified Yamaha YZ250F and Gas Gas TXT250 motorcycles, as well as bikes from BMW, Honda, Triumph, and Royal Enfield.

Tom Cruise’s character in Mission Impossible: Rogue Nation, Ethan Hunt, impressively pushes the limit atop a BMW S 1000 RR. This isn’t the first time Cruise has helped put a motorcycle on the map. As Lt. Pete “Maverick” Mitchell in Top Gun, the actor famously raced a jet down a tarmac in a Kawasaki Ninja GPZ900R, the world’s fastest production motorcycle at the time.

The Triumph Scrambler, which retails for $60,000, also starred this summer at the movies alongside Chris Pratt in Jurassic World. The British motorcycle was the last Triumph styled by designer John Mockett as part of Triumph’s relaunch under John Bloor.

Scarlett Johansson’s character Black Widow rides a prototype of an electric Harley-Davidson LiveWire in the sequel Avengers: Age of Ultron. Consider viewing the LiveWire as a teaser, unfortunately, as the lighter and quieter battery-powered motorcycle has yet to be released.

Industry Impact — Motorcycle dealers could see foot traffic increase at their stores, even during the slower fall and winter seasons, as more potential customers inquire about sport bikes spotlighted in summer movies such as Mission Impossible: Rogue Nation and Jurassic World.

Tracking the moves of consumer products makers since 2003, Catherine Colbert is a company insights writer and blogger. Before covering companies, she spent ample time in magazine publishing, technical writing, ad copywriting, medical writing, and marketing. Follow her on Twitter.


Image courtesy Paramount Pictures.

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