Dun & Bradstreet Logo

Internet of Things
Adam Anderson

How “Internet of Things” Executives Use Twitter

by Adam Anderson | Dun & Bradstreet Editor

December 1, 2015 | No Comments »

Internet of ThingsThese days you won’t find a bigger buzzword than the Internet of Things (IoT). For me, the word conjures up images of living in the world of The Jetsons.

The IoT definition is broad and varied. For some it means a variety of products connected and embedded with electronics, software, and sensors controlled by a network infrastructure. Others immediately think of smart fridges contacting smart cars to pick up smart milk on the way home. (Note: There is no such thing as smart milk. Yet.)

While this thrilling concept is still new, it is critical for businesses across a variety of industries to learn more about the behavior of IoT experts. What news sources do they access? How do they communicate with others? What topics keep them up at night?

Understanding the IoT expert mindset can help you get a leg up within your own specific industry.

Social Insights: Internet of Things Report

To accomplish this, Neustar, a real-time data and analytics company, has collaborated with social media agency Leadtail to examine how IoT experts, executives, and practitioners use social media to connect with their peers and begin to actualize the potential of an interconnected future.

They identified 300 IoT executives and thought leaders who are active on Twitter. They analyzed more than 70,000 public tweets published by these IoT leaders between April 1 and June 30, 2015. About 10,000 unique hashtags and 61,000 mentions and replies were also evaluated. What were some key takeaways?

Innovation, Communication, and Startups

The report shows that IoT experts are into more visual content and that they favor more frequent meet-ups than other senior executives. This is understandable. As the IoT sector grows across a plethora of industries, more effective communication, research, and brainstorming sessions between thought leaders are required.

These executives also cluster around US cities with established innovation foundations. This includes prestigious research universities with access to funding and burgeoning startup communities.

Innovation is also at play here as, according to the findings, IoT executives are actively promoting crowdfunded projects though Kickstarter and IndieGoGo. It seems that these executives are taking cues from the startup world by engaging with social business experts and taking risks.

Sources and Hashtags

Not surprisingly, IoT leaders hunger for the most up-to-date information. The most popular publications included:

  • @TechCrunch
  • @Forbes
  • @WSJ
  • @WIRED
  • @FortuneMagazine

Want to communicate with IoT executives on Twitter? The primary hashtags they are using include:

  • #IoT
  • #Tech
  • #Wearables
  • #BigData
  • #Startups
  • #Smartphone

Key IoT Vendors

Perhaps the most valuable insight from the report was that IoT leaders actively engage with dedicated IoT publications and Twitter accounts to consistently engage the IoT audience. Their online dialogue revolved around the prominent companies serving the IoT sphere today. The list may not surprise you:

Industrial IoT

Consumer IoT

These are only a handful of insights that Neustar and Leadtail have unearthed. To find out more, head to the report download page.


Adam Anderson is the managing editor of Bizmology. He has worked at Hoover’s in several editor roles writing about various industries since 2004. He has his BS in media studies from the University of Texas. 

Leave a Reply

Your email address will not be published. Required fields are marked *