How are companies using social media to drive sales? Is Twitter a waste of time for salespeople? What topics are sales leaders interested in sharing and retweeting? What brands do they interact with most often through tweets?
Social media agency Leadtail recently released a report on how sales leaders are using Twitter that reveals some of the possible answers to questions that companies are constantly asking themselves (and rightly so). The report from Leadtail surveyed the Twitter activity of 460 US-based sales leaders and tracked a total of more than 40,000 tweets during November 2015.
According to the report, one of the most common ways sales leaders are using Twitter is to share info about how to succeed on LinkedIn. Apparently, LinkedIn has become the top social media site for sales leaders, and discussing ways to effectively network and drive increased sales through LinkedIn is a very popular subject on Twitter.
The Leadtail report sheds light on who influences sales leaders on social media, including the top 50 most-mentioned publications, brands, and people. On the brand side, sales leaders mentioned airlines most often. Travel issues along with college and NFL football dominated the minds of many sales leaders in November, when they weren’t looking for ways to grow their prospect base and increase sales.
Top hashtags for sales leaders that were surveyed went into two main categories: the current news cycle (sports, politics, and current/cultural events) and more evergreen, business-related topics (marketing, sales, leadership, mobile, digital, software, apps, networking, and startups).
To get more detail beyond the highlights of the Leadtail survey, download the entire report.
To get insightful information on how other decision makers are using social media, head to Leadtail’s report download page.
Michael McLellan covers the business of restaurants, hospitality, leisure, media, marketing, and much more for Dun & Bradstreet. He is a graduate of the University of Texas at Austin’s Radio-TV-Film program.