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Michael McLellan

How CIOs Use Twitter

by Michael McLellan | Dun & Bradstreet Editor

January 26, 2016 | No Comments »

Modern-day CIOs need to stay informed about the constantly changing information and technology landscape. Many top CIOs are embracing social media as a way to connect with peers and stay current on industry best practices.

Social media agency Leadtail recently released a report that breaks down the Twitter activity of more than 400 North American CIOs in December 2015. The report, a collaboration between Leadtail and Robert Half Technology, highlights the most-mentioned hashtags, publications, and people.

Huge Hashtags

Not surprisingly, popular hashtags with CIOs include #bigdata, #cybersecurity, #innovation #IoT, and #analytics. Hashtags are often a gateway to substantive chats. Karri Carlson from Leadtail noted “you can often find top CIOs engaging in interesting dialogs via the #CIOChat hashtag.”

Popular Publications

What types of content do CIOs engage with on Twitter? Medium continues to gain popularity with tech execs looking for quality technology thought-leadership articles, while mainstream publications like the Huffington Post and WIRED still remain popular with CIOs.

Important Influencers

According to the Leadtail report, the top Twitter influencers with CIOs include Salesforce’s chief digital evangelist @ValaAfshar and Constellation Research CEO Ray Wang. Leadtail also looks into the top mobile apps and desktop platforms CIOs rely on to engage and share on social media. To get more detail, download the entire report.

To get more insightful information on how other decision makers are using social media, head to Leadtail’s report download page.

Michael McLellan covers the business of restaurants, hospitality, leisure, media, and much more for Dun & Bradstreet. He is a graduate of the University of Texas at Austin’s Radio-TV-Film program.


Photo by Flickr user Andreas Eldh, used here under a Creative Commons license.

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