Is yours a Millennial-friendly company? Based on my recent Q&A with generational marketing expert Ann Fishman regarding Millennial women as consumers and employees, I created a list of items to consider when marketing to Millennials.
Consider this …
• Listen to Millennials to discover their wants, needs, and desires.
• Take advantage of inexpensive marketing methods, such as social media, and add personality to websites, Tweets, and blogs.
• Create a high-design Milllennial-friendly website that showcases your company’s uniqueness.
• Boost engagement. Because Millennials love to interact with brands, engage with them in social media through ad campaigns and apps.
• Ensure that customer information is secure to avoid data breaches and to maintain loyalty with customers.
• Aim to capture Millennial attention with marketing efforts that get to the point within five seconds. Think YouTube video and the time it takes to consume a Tweet.
• Consider enlisting the help of celebrities to promote certain products, a tactic used often by perfume marketers. Celebrity endorsements work to encourage Millennials to try a brand.
• Educate Millennials on the benefits of a product and how to use it, as QVC does.
• Consider adjusting your business model to accommodate how Millennials live without alienating the needs of other generations. For instance, because Millennials bank online, they don’t need tellers for day-to-day assistance and they’re now spurring financial tech startups to serve their needs.
• Follow through on valuable face-to-face feedback with customers, particularly Millennials. Like clothing retailer Zara, establish a process to send detailed customer comments directly to management, rather than stumbling on snarky comments on Twitter or Facebook later.