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Michael McLellan

How CMOs Use Twitter

by Michael McLellan | Dun & Bradstreet Editor

March 1, 2016 | No Comments »

Today’s chief marketing officers need to stay hip to the digital world and marketing trends that change constantly. Many top CMOs have embraced social media as an effective means to connect with peers and keep up with rapidly evolving industry best practices.

Social media agency Leadtail recently released a report that breaks down the Twitter activity of more than 1,050 CMOs in January 2016. The report looked at 92,466 tweets to determine the most-mentioned hashtags, most-shared publications, and most-influential people.

Hashtag Gold

Believe it or not, Twitter hashtags are a surprisingly good way to find engaging conversations and substantive chats. CMOs obviously use hashtags like #marketing, #contentmarketing, #digital, and #brand quite often, yet the modern marketplace and the January Consumer Electronics Show (CES) show in Las Vegas meant #design, #cloud, #socialselling, #analytics, #tech, and #innovation were also popular with CMOs in their January 2016 tweets.

Powerful Publications

Medium continues to gain popularity with leaders throughout the C-suite. CMOs and other executives go to Medium for quality thought-leadership articles and to exchange viewpoints. Mainstream business-news publications Forbes and The New York Times were the most shared by CMOs in January 2016, while marketing-focused publications like Adweek and Advertising Age were not as popular with CMOs as one might imagine.

Influential Influencers

According to the Leadtail report, the top Twitter influencer with CMOs was Salesforce’s chief digital evangelist @ValaAfshar, who is also a popular follow with CIOs and other C-level executives. Twitter’s new CMO @leslieberland also made the list of top influencers. Twitter finally has a head of marketing, and CMOs seemed eager to follow her.

To get more details on how CMOs are using Twitter, download the entire report. To get more insightful information on how other decision makers are using social media, head to Leadtail’s report download page.

Michael McLellan covers the business of restaurants, hospitality, leisure, marketing, media, and more for Dun & Bradstreet. He is a graduate of the University of Texas at Austin.



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