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Sales and Marketing Trends articles

How Marketers Turn Unstructured Data into Profits

by Michael McLellan

February 25, 2015


Marketers at companies all over the world are using “big data” to improve sales and marketing ROI. ...

How to Get Salespeople to Use CRM

by Dun & Bradstreet's Bizmology

October 30, 2014

Sales Team CRM

Posted on October 16, 2014, by Judy DeMocker, Editor-in-Chief of D&B’s Partner blog How do you get ...

Friends Refer Friends: A Novel Idea!

by Brydget Falk-Drigan

October 20, 2014

Company Referrals

Company referral programs for new talent are an old idea, but there is a new take on the old concept. More companies ...

Improve Customer Experience when You Deliver the Right Content

by Rhona Melsky

October 20, 2014

Content Delivery

Is the customer always right? The old cliché has held up all these years for a reason. Today that could easily go hand ...

Generate Qualified Leads: Target Prospects that Look Like Your Best Customers

by Rhona Melsky

October 14, 2014


Leads, glorious leads. They are an important part of the marketing equation. Without leads, there is really nowhere for ...

How to Maximize Your Campaign ROI

by Rhona Melsky

October 10, 2014

Sales ROI

Plan, create, and implement campaigns. Sound familiar? If you’re a marketing person, then this is part of your world. ...

Accelerate the Sales Cycle by Engaging Right Prospects

by Rhona Melsky

September 29, 2014

Sales Prospects

Close the deal. Make the sale. That’s the ultimate accomplishment for the salesperson. For those in sales, you know the ...

How the Right Decision Makers Help Make the Sale

by Rhona Melsky

September 29, 2014


If you are in sales at your company, you know it’s not an easy task and not a position for everyone. It takes a special ...

Savvy Businesses Embrace Millennials

by Catherine Colbert

September 17, 2014

Marketing to Millennials

The Millennial consumer is a must-have. Much more menacing in size than the Gen X and even Boomer generations, ...

How Juiceland Attracts Millennials

by Catherine Colbert

September 17, 2014

Juiceland Millennials

Millennials are a collection of enthusiastic foodies, culinary explorers, and nutrition geeks. Focused on fitness and ...

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